What are Rich Snippets?

Rich Snippets are comprehensive search results that show extra information in addition to the default title, URL, and meta description.
They appear when Google can get additional context from the structured data (Schema Markup) of your webpage.

A default search result shows text only.
A rich snippet, on the other hand, shows star ratings, prices, availability, FAQs, events, or reviews.
This makes your result more striking, visually appealing and often more reliable for users.

Example:

• A recipe page with cooking time and calories.
• A product page with price, inventory, and reviews.
• An FAQ page that shows questions directly in Google.

Why are Rich Snippets important?

Rich Snippets attract more attention in search results.
This usually results in a higher click-through rate (CTR), even if your position in Google does not change.

In addition, they strengthen your credibility.
A result with reviews or prices builds trust faster than a bare search result without extra context.
It also helps Google better understand what your page contains, which is indirectly beneficial for your SEO.

In short: Rich Snippets make you stand out from the competition and attract more relevant visitors.

How does it work?

Rich Snippets don't happen by themselves.
Google generates them based on Markup Schedule (structured data) that you add to the HTML of a page.
For example, that code tells Google, “This is a product at this price,” or “This text contains a question and answer.”

If the markup is correct and meets the guidelines, Google may decide to show the additional information as a rich snippet.
It's no guarantee, Google decides whether it's relevant enough, but a well-implemented markup increases the chances considerably.

Examples of common Rich Snippets

<table>
  <thead>
    <tr>
      <th>Type rich snippet</th>
      <th>Toepassing</th>
      <th>Voorbeeld van weergegeven data</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Product</td>
      <td>Webshops, aanbieders van fysieke producten</td>
      <td>Prijs, voorraad, beoordeling, merk</td>
    </tr>
    <tr>
      <td>Review</td>
      <td>Diensten en producten met klantbeoordelingen</td>
      <td>Sterren, aantal reviews, gemiddelde score</td>
    </tr>
    <tr>
      <td>FAQ</td>
      <td>Pagina’s met veelgestelde vragen</td>
      <td>Vragen en antwoorden direct zichtbaar in Google</td>
    </tr>
    <tr>
      <td>Recipe</td>
      <td>Recepten en food-blogs</td>
      <td>Kooktijd, ingrediënten, voedingswaarden</td>
    </tr>
    <tr>
      <td>Event</td>
      <td>Concerten, lezingen, festivals</td>
      <td>Datum, locatie, ticketinformatie</td>
    </tr>
    <tr>
      <td>Organization / LocalBusiness</td>
      <td>Bedrijven met fysieke locatie</td>
      <td>Adres, telefoonnummer, openingstijden</td>
    </tr>
    <tr>
      <td>Article</td>
      <td>Nieuws- en blogartikelen</td>
      <td>Publicatiedatum, auteur, uitgelichte afbeelding</td>
    </tr>
  </tbody>
</table>

When does Google show a Rich Snippet?

Google only shows rich snippets when:

1. the markup is technically correct (no errors in the JSON-LD code);
2. the information matches what is visible on the page;
3. the content is reliable and relevant;
4. the website complies with Google's guidelines for structured data.

Even then, there is no guarantee that a rich snippet will be displayed.
For each search, Google determines whether the additional information is valuable to the user.

The benefits of Rich Snippets

The benefits are both visual and strategic:

• More clicks — more striking presentation leads to higher CTR.
• Better user experience — visitors can immediately see if your page matches their search intent.
• Greater trust — additional information such as reviews and prices strengthens credibility.
• Indirect SEO advantage — better CTR and lower bounce rate signal quality to Google.

Rich Snippets are therefore primarily an optimization of findability and conversion.

How do you add Rich Snippets?

To qualify for Rich Snippets, you must add Schema Markup to your page.
The most common form is JSON-LD.

This can be done manually in the HTML, or via plugins such as Rank Math and Yoast SEO if you're working with WordPress.
Examples of useful tools include:

• Google Structured Data Markup Helper
• Rich Results Test
• TechnicalSEO Schema Generator

After implementation, always test that Google recognizes your markup and does not report errors.