August 25, 2025
Title tag
Auteur:
Daan Coenen
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What is a title tag?
The title tag is the HTML element that describes the title of a web page. Search engines use this title as a clickable header in search results (SERP) and browsers show it in the tab. In SEO land, the title tag is often equated to the meta title of SEO title: it's about the same element.
HTML example:
<title>SEO specialist Eindhoven | Free SEO scan</title>
Why is the title tag important?
The title tag is one of the most important on-page signals. Google uses this title to understand what the page is about, while users decide whether to click through. In doing so, the title influences both your search engine position and your click-through rate.
A strong title tag can therefore:
- Help Google better understand what your page includes;
- increase the chance that users will click through;
- contribute to higher rankings and more traffic.
How do you write a good title tag?
A good title tag is short, clear and relevant. Focus on a length of 50—60 characters to prevent SERP degradation. The most important keyword should preferably be at the front, but the sentence should of course keep reading.
Other points of interest:
- Each page has a unique title.
- Write for people: attractively, concretely and with a promise.
- Consider adding your company name at the back for brand recognition.
Common mistakes
Despite its simplicity, I often see the same pitfalls: titles that are too long that are not fully visible, titles crammed with keywords, or titles that are identical to those on other pages, and sometimes the title is even omitted altogether, causing Google to generate something itself. The result is then often unconvincing and variable.
Practical application
The way you set up a title depends on your CMS. In WordPress, you can easily arrange it via Yoast or RankMath, in Webflow via the Page Settings, and on custom sites directly in the <head> with <title>...</title>.
Test and improve
Even a good title can often be better. In Google Search Console, you can see exactly which pages have a lot of impressions but a low CTR. That is a sign that the title is not attractive enough. By testing variants — for example adding a promise or changing the order of words — you can improve your results step by step.
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