Expandable

Start of cooperation

The collaboration started with a clear question: how can we become more visible online to international customers without diluting our positioning? Expandable wanted to attract relevant decision makers from specific markets such as the US, Netherlands, Spain and the Middle East, not just visitors. Not only did SEO need to be strengthened, but the Google Ads account also received a thorough restructuring.

What we do for Expandable

We started with an extensive keyword study that provided insight into the intentions per target group and region. Based on this, we developed targeted SEO pages for applications (such as mobile workspaces and event units), supplemented with technical optimizations and content upgrades.

At the same time, we simplified the SEA structure and split it into branded and non-branded campaigns by country. Campaigns for the US, Netherlands, Spain and UAE were set up with carefully chosen keywords, relevant ad texts and conversion extensions. Everything is monitored via Looker Studio and GA4, with monthly data-based optimization rounds.

Results

The combined approach is clearly paying off. From SEO, we see an increase to 18,400 clicks in six months. The number of impressions has also increased by more than 50% to over 1 million, a sign that Expandable is scoring well on more and more relevant keywords.

SEA is also running fast: with 2,190 clicks and 35 conversions, the average cost per lead is around €205, which is particularly strong in a niche B2B market where sales cycles often take months. The campaigns are active internationally and are actively adjusted to improve returns.

Expandable is now growing not only with their modular units, but also with their digital visibility, structural, measurable and international.